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  1. Kundrecensioner
  2. Books by Mark Megna
  3. the ontology dialogues mark megna Manual
  4. House On The Hill
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Mark Megna. Being in Time is a metaphysical history of the world and existence. It explores some of the biggest philosophical questions such as does God exist, why does evil exist, what is reality, what is death, and why is there anything at all? This is uniquely done through the use of dialogue by some of the greatest minds in the history of the world. The characters come to life in a hidden sanctuary of perfection located in the Glass Bead Game at the House on the Hill.


All of them expand on the study of reality and existence through a unique philosophical system which glorifies the artistic self. A trip to Mount Everest BC. Alexander the Great BC. The Crucifixion 32 AD. The Colosseum Lets have some fun 80 AD. Shahrukh Khan is the brand ambassador of this product. And the boy becomes happy. In the other advertisement, he and his son practice to invite the guest. And in that practice he, himself, and his son eat the biscuits as if they were serving and gets happy. Tasty itnaa ki dil aa jaaye. Nobody is shown. But, the claim is that it is so tasty that it will win the hearts of the consumers.

They try to convey that their product will give us happiness instead of giving relief from the hunger. Most products inform that they are different from the others. They show that their product will make your child stronger and sharper. They do not talk about the taste of their product and there is no claim of immediate happiness. Neither have they said that everyone can use their product like others do. Unlike all other products, they target the children and not the family. Actually nobody is concern with the process, neither consumers nor advertisers.


Books by Mark Megna

Thus, in modern advertisements, campaigners talk for the consumer, while in older advertisements the product was the centre of concern. Code mixing is available in most of the taglines. Only the tag line of sunfeast biscuit is in English. Sunfeast has Shahrukh Khan as its protagonist, which foregrounds the product. Most of the taglines play with a word in it, and creates ambiguity through the word. But, here campaigners promote their product not as biscuit but as a thing, which gives happiness. While today it is in bilingual form. By using all these things campaigners convey that their product is the best and will help us to gain satisfaction in our life.

No particular class or age group is targeted in the collected advertisements. Seven tag lines have been collected. Cold drinks are nothing more than flavored water. They can quench thirst. The companies hire top-stars and make some of the best and most costly advertisements.

They come and drink the respective cold drink and talk about it. In some advertisements they also tell that, they can do anything for so and so cold-drink. And sometimes, they talk about some illusive offers and prizes from the cold-drinks. Naturally their target is young generation. The celebrities are the role models for the present generation.

It is not only the thirst for drinking but thirst of life. Whatever, you wish to do in your life, is a thirst for you and, that thirst is a great thing, an important thing in your life. This is how they correlate their product with our day to day life. Thus, campaigners put the finger on an emotional part of human heart.

And, these words are spoken by the idols of the generation; consequently, it bears better convincing power. Sounds good, tastes better. It is fruit juice. Apart from this, they use many colors in their advertisement; this makes their advertisement fresh and attractive. Cold-drink means coca-cola. Initially, they relayed four advertisements starting Amir Khan. In all those advertisements Amir Khan played a role of a person from different territories, in one he is Haryanvi Jhat, in second he is Nepaali Gorakhaa, in third Elaahabadi merchant and in fourth, Bengali Baabu.

Coca-Cola says that there is only one cold-drink and that is Coca-Cola, thus they have discarded all the other cold- drinks and that there is no one else in the domain to rival them. They show advertisements of different parts of India to further clarify their idea. Coolest style. It is always at the centre of the advertisement. Their primary target is young generation. In latest advertisement, 7up comes at a sea-shore, it is summer-day. But 7up opens the bottle of cold drink and everything freezes.

Water of sea becomes ice and 7up goes for skating in it. And code-mixing is used for the tag-line. Satisfies the thirst, rest of the things all nonsense. All the advertisements talk about their superiority. But this advertisement comes to the hardcore reality and tells the consumer that this product will satisfy your thirst, and nothing else. All the other things are rubbish.

Sprite basically mocks the Pepsi. Thus, their first punch line is compound declarative sentence while second one is compound imperative sentence, in the mood of order. The advertisement simply asks the viewer to use the brain. And thus, campaigners put a big question mark on the presence and presentations of other products. Dare to get more. But, this time, there are neither any cricketers nor any film stars. There are some of the biggest names of football players. They are playing football in the sea. Their Pepsi is on the shore in a cold box. One person comes and tries to take it.

Among those players one hits the ball and the ball hits the cold box. Now, this is the same product but the punch line is different because this advertisement was supposed to come during football matches. All the celebrities are football players. Thus, this tag-line is asking a question to consumers, but it is not a simple question, it is the challenge. And by challenging, they entice the consumer. Again here, the obvious target is the young generation who like to take up challenges. Here, drinking this product becomes equivalent to accepting the challenge.

Oye Bubbley. In this advertisement they have renamed Pepsi, as Bubbley, means full of bubbles. First of all, a guitar sings in the voice of Saif Ali Khan. Then, spotlights of the ground sing in the voice of Amitabh Bachchan. They all want Bubbley as their lover. Means they all want, Pepsi, they are all lovers of Pepsi. If you are mad about cricket, bollywood or football, then you should use their product. They are promoting cold drinks as the part of our social life. It will give us a way towards better life.

Perhaps, the most important thing, they are indirectly saying that our favorite celebrities drink these products, so we should also drink. Almost all the advertisements talk about the superiority of their products. On the contrary, sprite talks about the reality. They have accepted the truth that a cold drink is nothing more than flavored water. It can satisfy our thirst and nothing else. They are not using any celebrities like the way others do.

In both these punch lines, they have talked about thirst. Means, they were promoting their products as something that satisfy thirst, and it does nothing more than that. Here, Rooh Afza also talked about thirst. But, their extra line talks about the values of our society and their product. Rooh Afza is more concerned with the tradition, because its place is sure in the traditional Indian festivity.

Limca had used code mixing, the mixing of Hindi and English languages. But unlike modern advertisements, they are promoting the thirst factor. Code mixing is also very normal. Neologism is a characteristic of such advertisements. Certain times, a new meaning is given to a word for their advertisement purpose. As noted earlier, the previous advertisements were talking about thirst but modern advertisements never say a word about it.

According to these advertisements, all these products will bring happiness in our lives and give us success. Their target is young generation and consequently they use the role models as the ambassador of their products. Not only this, they use mixed language which implies modernization. Irfan Pathan and Mohammad Kaif are players of Indian cricket team. Fifteen advertisements have been collected. And if we have vehicles we have to have the knowledge of its related products. But, at the present time vehicles are not used as necessity, they are, moreover part of Socio-economic status.

They talk about some personal things. Consumer will have soft corner for that thing, if he has the product which they are talking about. They talk about dreams, power, fate, love etc. It is implied that the consumer can also be the pulse of the nation, if one uses the product. One more implication is that the transportation keeps the nations alive, and here, the products of Hero Honda are the major means of transformation. In this case, the product becomes the pulse of the nation.

the ontology dialogues mark megna Manual

TVS Star salutes the brave and courageous. It is an advertisement of TVS Star, two wheeler bike. They show a media reporter covering news, but suddenly he watches a boy drowning in water, he just jumps in and saves that boy. Then, the background voice speaks the above tag-line. There is nothing to do with their product but in the end they show that the reporter uses TVS Star. Means here, they promote Mangal Pandey as the sign of bravery. In a way, they are telling, one will become courageous and brave only when one uses the product. Thus, they relate their product with the bravery.

This is how; they make a market for their product. Truly more car, per car. After saying all these, he looks all around, but there is no punishment this time. Thus, they said that their car has several characteristics which are, in a way, unbelievable. It looks like someone boasting about something but it is true. The tag-line is a statement, but it tries to convince the consumer with a humorous reference. Feel like God.

And he feels so comfortable that he starts forgiving everybody. Thus, they tell us that their bike is so comfortable that one will forget everything, just like the protagonist of this advertisement does. He forgives everybody; he forgave the government, too. I personally believe government should highlight such product so that people may forgive them for the increasing prizes of petrol and diesel, for the bad conditions of roads and for the innumerable illogical laws of traffic.

In this advertisement, the campaigners put their product on a height that the user feels like God, consumer becomes omnipresent and omnipotent. This is a hyperbole. Bikes ki nayee bhaashaa. They are talking to each other but without a word, but they are talking through their bikes.

They give accelerator and the sound produced through the accelerator is the language here. The other people reply in the same manner. Then, in the end, the mechanic tells us that it is a new language of bikes. Thus, it is indicated that if one uses Castrol engine oil, the bikes will be healthy.

House On The Hill

You need not to spend more money for maintenance. Bikes will be happy as if they were talking to each other. Because bikes remain without any problem, the sound comes from it will be good and different. First love. But, the target here is teen- age girls for the product. Priety Zinta is a model for this product.

Priety Zinta sits in train; her friend is going back on Scooty. And, finally, she decides to go by Scooty and not by train. For a teen-age girl her first love is most important in her life. It has the same place in the life of a girl as the place of her first love.

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Thus, here, the inner most emotion, love, has been invoked to make the space for the product in the life of a consumer. Then, why do they need to advertise for it? They show villages, farms, rivers and roads and their car, wandering all around. And in the end, they show Shah Rukh Khan.

He speaks the above punch line. Their basic target is higher educated classes, who are living in urban society and go to picnic in villages and farm houses. Again here, the feeling of love has been used to talk about the product. The farmers have become lucky. The economy of India depends on the farming, and thus, farmers are an important part of the nation.

The product is screened being used in the farm, farmers are using it. Thus, again, farmers luck through the product becomes hyperbolic and very far from the reality. The power of dreams. What you dream. But, it has its own tag-lines. The tag- lines tell about the dreams and their power. They claim that they make the dreams come true. It is the product of the company which is the result of dreams. The second tag-line is in the structure of question, but it is not a question. The campaigners imply here that our product is what you dream of.

We love challenges. Now, the campaigners talk about challenges to make better vehicles. This is a vehicle which is more stylistic, comfortable and cheaper than others in the market. Again here, the young generation is the target. Count on us. And campaigners show happy and dancing consumers in the advertisement. Tag-line speaks about the faith. The advertisement implies that we, as a consumer, must keep faith in them, they will make us happy by producing satisfactory products and providing wonderful services.

Its fresh new feeling. The advertisement says that driving the product is a fresh and new feeling, nobody can hves such thrill and romance without the product. Thus, the product is being promoted not as necessity or status symbol but as a kind of adventure. Another implication of the tag-line is that the product is new in the market.

Reclaim your life. The advertisement talks about life. If we buy the product, it will be an act of reclaiming our life.

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  6. A Metaphysical Journey Into The Glass Bead Game!

It feels good. Here, also, campaigners stress on feelings. They claim that their product will give better mileage and very little expense. Consequently, it feels good to have a vehicle, because in this case vehicle is not a problem. The advertisements claim the proximity to the consumers. The basic claim is that the product has served the bikes so well that because of the product bikes have a new language, which is their firing, is different. Another, notable characteristic of this advertisement is that an English word is use in Hindi tag-line, which is not a feature of the advertisements of vehicles.

In all these advertisements, one thing is clear that like modern advertisements these advertisements also did not use code-switching or code-mixing. And most of them talk about the superiority and extra ordinary quality of the product. They were aware of the relation of vehicle and its owner even before fifteen years as we can see in the punch line of Yamaha RX The punch line is either in Hindi or in English, if the message is related with nationality, then the tag-line is in Hindi, otherwise it is English.

And the language of the advertisement is also decided according to target consumer. If the target is middle class, the punch line is in Hindi.

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  • And if target is upper-class the punch line is in English. Most important characteristic of these advertisements is they highlight the dearest things or emotions of the consumer. For some, it is a necessity for some, it is a comfort; and for some, it is a status symbol or style. This is how, this whole web is constructed. A single product is of the cost of minimum 50,Rs. Naturally, a middleclass person is not able to buy a new vehicle every year, and consequently, he must take care of it, and he loves it as a dearest thing.

    This is the main reason behind the promotion of emotions with the promotion of the product. They have the common characteristics, except they are promoting style more than anything else. The actual economic factors are completely missing from the advertisements. As we have seen there are different kinds of advertisements and they all want to convey their meanings in their own way. But there is something common in them.

    The medium which they are using — kinds of words, phrases, and celebrities - also have their meanings. No matter whether it is spoken form of poetry or written document, but it has its medium and several sub-media for example, poetry is a medium of conveying some message or emotions, at the same time writing or speech is also medium, poetry has to be written or spoken. At the same time sonnet, blank verse or epic is another medium, all these forms possess specific meaning.

    So it is not easy to say that which medium dominates in this web of media, because saying something by certain manner is part of strategy of conveying message. If a poet writes a poem, the theme or central idea of the poem is called message of the poem. Sometimes, the expression can have more than one meaning. That is, superficial meaning and hidden meaning. This is something equivalent to what Barthes , calls denotation and connotation. In the same way, advertisements have both superficial, i. It has the meaning that our objectives, our personal achievements or aspirations do not mean anything.

    Myth does not hide the meaning, it just distorts it. Like in the case of above advertisement, the game-show gives two billion rupees to the winner as a prize is a primary, denotational meaning. But, at the same time it also implies that your work as an individual boils down to your material achievements. This is connotational meaning of the myth of this advertisement. We have seen many advertisements above, where we can easily notice the two levels of signification. The same concept is true for the visual media and its advertisements.

    Direct advertisements The advertisements which have been discussed in chapter second to fifth and such other advertisements of other products can be taken as direct advertisements. We have numerous examples of such advertisements. Indirect advertisements These kinds of advertisements do not say anything directly about any specific product. But, in this type, they constantly show same products during soap operas or films or news items.

    These soap operas, films, etc. Let us talk about just operas. During these operas, they show different kinds of mobiles, cars, garments, ornaments, furniture, houses, spectacles, watches, etc. Thus, anyway we, as viewer, are exposed to advertisements when we watch TV. But, it should be explained why technology is content of soap operas. Technology has developed the instruments which make our work easier and faster. Best For. Web, Tablet, Phone, eReader.

    Content Protection. Read Aloud. Ripoti kuwa haifai. Itasawazishwa kiotomatiki kwenye akaunti yako na kukuruhusu usome vitabu mtandaoni au nje ya mtandao popote ulipo. Unaweza kusoma vitabu vilivyonunuliwa kwenye Google Play kwa kutumia kivinjari wavuti cha kompyuta yako. Tafadhali fuata maagizo ya kina katika Kituo cha usaidizi ili uweze kuhamishia faili kwenye Visomaji pepe vinavyotumika.

    Vitabu Pepe vinavyofanana na hiki. Angalia zingine. This eliminates the problem of comparing statistics due to the dead ball era, rule changes such as the mound being raised and the strike zone widened from to , domed stadiums, and the enhanced vitamin era of the 's and 's. Brian L. From author and psychotherapist Dr. Brian Weiss comes the classic bestseller on the true case of the past-life therapy that changed the lives of both the prominent psychiatrist and young patient involved—now featuring a new afterword by the author.

    As a traditional psychotherapist, Dr.