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  2. Book review: Stephen Ward on Global Media Ethics: Problems and Perspectives
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In other words, transparency could be used as an excuse for not truly getting to the bottom of issues. For the record, McBride and Rosenstiel contend that transparency does not equate to a lower bar. For audiences, it might be the case that encouraging transparency simultaneously encourages the trend toward niche consumption. We are already seeing how easy it is for citizens to inhabit a news echo chamber; putting such a heavy emphasis on transparency could further enable this.

In fact, McBride and Rosenstiel Downloaded by [ It could be that my assessment of transparency sells both journalists and citizens short. I hope I am wrong. Regardless, however, of whether transparency stands up as one of three guiding principles for journalism, the concept certainly deserves consideration. What also deserve consideration are the questions offered at the end of the 14 case studies featured in The New Ethics of Journalism one case for each chapter.

Journalist Caitlin Johnson wrote each of the cases, and many of her questions do an exceptional job of prompting ethical reflection about issues related to those cases. In fact, in some instances, the questions help draw out the ethical ramifications of a case that is not explicitly about ethics, and they even help tie the chapters to their corresponding principles of truth, transparency, and community. These are the kinds of questions that work well not only in a classroom but also in a newsroom.

Many of them get beyond the obvious and help stimulate the kind of ethical analysis that is so essential to working through an issue in a sophisticated way. In the end, The New Ethics of Journalism helped me better understand the landscape of journalism in the digital age; it encouraged me to reflect on what should matter most for journalism in this new landscape; and at times, it even prompted me to talk back.

A book that can do all of these things is worth the read. Ward, S.

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Global media ethics: Problems and perspectives. Partly because of its inherent universalism, globalization raises questions of whether media practices can be rooted in ethical practices when media content is increasingly global in reach and media impact extends beyond the boundaries of national cultures. What ethical challenges do the media face as they serve global audiences who reside in electronic neighborhoods Appadurai, and in communities without propinquity Webber, ? Although scholars have been internationalizing media ethics for more than 15 years, global media ethics is a developing academic field, especially because it is driven by disjunctive and conjunctive forms and functions of globalization.

This is possibly the reason the text is not particular about defining the concept. Ward, however, does identify Downloaded by [ If global changes are raising new ethical questions, what makes existing media ethics models and guidelines deficient in solving emerging ethical questions?

Fifteen chapters in this book variously respond to this question, reflecting the enormity of problems, perspectives, controversies, and emerging areas of inquiry characterizing this growing field. The tension between ethical universalism and cultural insensitivity is a leitmotif running across the text. On one hand, readers encounter narratives celebrating ethical universalism, especially because there are values shared by all humans.

On the other hand, they find counter- celebratory narratives based on the potential of cultural sensitivity degenerating to philosophical relativism and cultural ethnocentrism. In demonstrating the inadequacy of traditional media ethics models in resolving global ethical questions, this book draws from different thematic ethical concerns that vary in content as they are drawn from different geographic and cultural locations. Herman Wasserman locates media ethics in a postapartheid South Africa, demonstrating the challenges of negotiating and conceptualizing freedom, dignity, and citizenship.

While these case studies are location-specific, giving them contextual richness and idiomatic depth, their lessons cannot be configured from the particular to the global without suffering from the restrictive narrowness of Western neo-liberal paradigms. Still, readers should exercise caution not to reduce these case studies to a form of comparative research, which would inestimably weaken their contribution to global media ethics in particular and ethical theory in general. Global Media Ethics is organized in four parts. Part I introduces the reader to media ethics worldwide.

Part II is explicitly geographic, analyzing media ethics practices by drawing case studies from Latin America, sub-Saharan Africa, and the Middle East. Part III examines questions raised when covering global issues such as climate change and natural disasters. Part IV is explicitly philosophical, offering theoretical perspectives that address questions raised in preceding parts. In this section, for example, Clifford Christians expresses the need for a global ethics that matches emerging communication technologies and platforms but acknowledges and locates the obstacle to its attainment in moral relativism.


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Until this obstacle is intellectually interrogated in the context of a global society, the growth of global media ethics will be stunted. Although this section is grounded on philosophical arguments, it is not cluttered with esoteric and unfamiliar concepts, making it accessible to senior undergraduate students.


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The topics covered in Global Media Ethics are diverse and, at times, unpredictable. But they are coherently organized, leading to intelligible connections which provide new vistas Downloaded by [ This, in my view, is the main strength of the book. It provides an edifying starting point—strengthened by the breadth of covered topics—in the search for ethical guidelines that are more global and less provincial.

By contributing to a text on global media ethics, most contributors are aware that their contribution will inevitably get embroiled in involutions and superfluities that are part of the tension of reconciling the local and the global. Journalists should see themselves as agents of a global public sphere.

Journalists should refuse to define themselves as attached primarily to factions, regions or even countries. The global journalist frames issues broadly and uses a diversity of sources and perspectives to promote a nuanced understanding of issues from an international perspective. Journalism should work against a narrow ethnocentrism or patriotism. What do these three imperatives imply for specific standards of journalism, such as objectivity? Under global journalism ethics, objectivity becomes the ideal of informing impartially from an international stance.

Objective reports, to be accurate and balanced, must contain all relevant international sources and cross-cultural perspectives. The aim should be to facilitate rational deliberation in a global public sphere. Global journalism ethics implies a firm journalistic response to inward-looking attitudes, such as extreme patriotism. It was disturbing to see how some news organizations during the Iraq War of so quickly shucked their peacetime commitments to independent, impartial reporting as soon as the drums of war started beating. Cosmopolitanism means that the primary ethical duty of a global journalism in times of conflict and uncertainty is not a patriotism of blind allegiance, or muted criticism.

Public duty calls for independent, hard-edged news, along with investigations and analysis. Do such universal values exist? What might they be? Recently, a growing group of ethicists have attempted to identify a common core of values in various places: in codes of journalism ethics, in international treaties on human rights, in anthropological studies of culture. One view is that neither universal values nor universal consent is required for a plausible, global code. On this view, it is also not clear that a set of values must gain universal consensus — a demand that seems unduly strong, given the variety of new media in the world.

A weaker requirement would aim at the construction of a set of principles agreed to by most major journalism associations and news organizations. Note: On a constructionist approach to universals, see Ward, S. Also, see Black, J.

Book review: Stephen Ward on Global Media Ethics: Problems and Perspectives

Barney, eds. Global journalism ethics will have to amount to more than a dreamy spiritualism about the brotherhood of man and universal benevolence. Conceptually, there is work to be done. Global journalism ethics must show, in detail, how its ideas imply changes to norms and practices. How can global journalists integrate their partial and impartial perspectives? How can journalists support global values while remaining impartial communicators?

The slow, complex, practical task of developing better media practices is no less imposing. Exhorting individual journalists to be ethical will be futile unless supported by an institutional climate that encourages global values in the newsroom. Aware of such difficulties, some journalists may accuse global journalism ethicists of being unrealistic in thinking that news organizations will provide the education, expertise and extra resources needed to achieve a high-quality cosmopolitan journalism.

Global Media Ethics: Problems and Perspectives: Business Ethics Books @ jabidajyzu.tk

Black, J. Callahan, S.

Christians, C. Thomas, eds. Thousand Oaks, CA: Sage, Cohen, J. Nussbaum with Respondents. Boston: Beacon Press, Cooper, T. White Plains, NY: Longman, Gerbner, G. Price M. London: Routledge, Seib, P. Lanham, MD: Rowman and Littlefield, Ward, S. Global Journalism Ethics. Montreal, Que. U niversity of W isconsin —Madison. Toggle navigation. Facebook Twitter Donate. Ward What is global media ethics?