e-book Youre The Wrong Color!

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Contents:


  1. You're Doing Color Branding Wrong. Here's Why.
  2. Did You Choose the Wrong Paint Color?
  3. You're testing your foundation all wrong — here's how to actually find your color match
  4. As hard as you might try, it’s not easy to keep folks from finding out that you’re color-blind
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You're Doing Color Branding Wrong. Here's Why.

Whatever color you choose for your business or for specific campaigns will have an impact on how people perceive your brand. We see so many egregious mistakes when it comes to the use of color for business, and we also see plenty of ways people get it right.

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Neuroscience and psychology have firmly established that color can influence mood and purchase decisions a lot more than many of us would realize. Blue and green are often seen as calming, likely because clear skies appear blue and fertile plains, and lush, abundant forests tend to have a lot of green. The really important meanings we derive from colors however, are dependent on cultural context.

Far Eastern cultures for instance, associate white with funerals, while black fills a similar function in Western culture. But enough of that.

The important thing is you choose a color that represents what your brand stands for. See if you can identify the following brands based on the colors they regularly employ.

Did You Choose the Wrong Paint Color?

Hover your mouse over the image for the answer as if you even need help with these :. It indicates the ability to send an email. Fliboard icon A stylized letter F.

Twitter icon A stylized bird with an open mouth, tweeting. Pinterest icon The letter "P" styled to look like a thumbtack pin. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal hue.

You're testing your foundation all wrong — here's how to actually find your color match

Your face gets the most sun exposure while your neck receives the least, so you want to find a foundation shade that matches both areas when blended into the skin. According to our experts, the sweet spot for foundation testing is the jawbone.


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Beauty Evergreen story. Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

Comic Dub: "YOU'RE THE WRONG COLOR!"

What are these personality questions you ask? Through your answers, the Chatbot will then tell you the perfect color you should choose for your new Nissan Micra, which for us was Pulse Green. How about we do a little informal survey right here. What color do you want on a car, or does it simply not make that big of a difference for you to be concerned with such things? The research found that even though there are now more vibrant exterior colours and personalisation options than ever before, car buyers are still too conservative when it comes to picking paint.

As hard as you might try, it’s not easy to keep folks from finding out that you’re color-blind

The study was carried out by Nissan to celebrate the personalisation options on the all-new Micra hatchback. It found approximately a third of those surveyed should have opted for more striking shades like orange instead of traditional grey and black, based on their personality type. To help consumers, Nissan has turned to technology and developed an innovative Chatbot in conjunction with acclaimed colour psychologist Karen Haller.