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  1. derek the fireless dragon and other childrens poems Manual
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Friel Hedda Gabler trans. Marber Hedda Gabler trans. McLeish Hippolytus trans. Hare Ivanov trans. Stoppard J audio J. Eldridge John Gabriel Borkman trans. McGuinness John Gabriel Borkman trans. Cook The Lady from the Sea trans. Eldridge The Lady from the Sea trans. McGuinness The Lady from the Sea trans. Greer, Wilmott Lysistrata trans. Dickinson Lysistrata trans. McLeish M M. Harrower Mary Stuart trans. Edgar The Master Builder trans.

Lochhead Medea trans. Brenton Miss Julie trans. Eldridge Miss Julie trans. McGuinness Miss Julie trans. Berkoff Oedipus at Kolonos trans. Wertenbaker audio Oedipus the King Oedipus trans. McGuinness Oedipus Tyrannos trans. Meyer Pillars of the Community trans. Hampton The Seagull trans. Hare The Seagull trans. Frank McGuinness The Stronger trans. And secondly: is you're very good at simplifying and break things down.

I recall, and I might be getting the location wrong but I seem to place in Times Square, sitting on the bleachers, talking about, I think it was SQL and databases And admire the, not only the capability which is not that common, but the willingness to simplify something where I think, we live in a world where many people complicate to profit, right? What is the circus clown story? I was 18 years old and all I wanted in my whole life was to be a professional musician.

Ideally a rockstar, yeah, but if I was just making my living doing music, that was the goal. Oh my God, yes! And did that for like three hours, got on the bus home. Do you want the gig? I did that for 10 years, from the age of 18 to 28, I did over shows and eventually by the way, got paid more than 75 bucks, eventually I was getting like bucks a show and it became my full-time living.

I even bought the house with the money I made playing with the circus.

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derek the fireless dragon and other childrens poems Manual

And then that led to all kinds of other things. So many huge opportunities and ten years of stage experience came from that one in piddly little pig show, that I said yes to this little thing. So yeah, the only reason I stopped doing the circus is when CD Baby started taking over my life and I had to start turning down circus gigs. But yeah, that was my life for 10 years. What did you learn that made you better? What were the lessons learned that made the biggest difference in your performance as this MC?

Or what were the biggest mistakes that you made early on that you corrected, either one is fine. OK, all right. At first I was too self-conscious because I thought it was about me. Like, I was going up on stage thinking that the audience was somehow judging me, Derek Sivers, as if I mattered, you know? So I would get self-conscious about what they thought of me. And I think it took like maybe 10 or 20 gigs…. The circus is was run by a husband and wife team. Tarleton was the name of the wife, she was the one who really out on the gigs and leading the circus.

The husband was more the booking agent. And the audience loved it! So that was the biggest lesson learned. Luckily I learned that early on when I was eighteen-nineteen. I can give TED talk advice later if you want. And that moment, this gorgeous woman walks in the bus station. She still is. So I was 18 and I was dating girls in Boston and of course just everybody broke my heart and this one girl from Texas just dumped me and I was sad. And at that point Tarleton and I had been traveling together on the circus for a year or so, so she knew me very well.

A lot of guys. And I took that to heart. That is a good time to read it, those formative years. I think that you are whatever you pretend to be. I think I just realized somewhere in there that you can just choose to be confident. She helped kind of started for me, but then I kept it up myself. Even when everything is going terribly, and I have no reason to be confident, I just decide to be. It seems like most of my friends who are what most people would consider successful in various respects can trace their confidence back to either or both and, a specific woman and a specific coach or mentor of some type.

It comes down to one or both of those. OK, thanks for prodding me. He changed my life a year or two before I met her. I used to teach at Berklee College of Music. Do you think you can give me some tips? See you then. It was Tarleton from the circus, Kimo Williams, my music teacher and my first girlfriend Camille. Those were my only three guests to my wedding.

Nobody ever does. Nobody has their shit together to show up when I tell them to. So I had honestly forgotten that there was this kid that called from a classified ad. So now, flipping back to first-person point of view, Kimo Williams is this tall black man from Hawaii that was a musician that attended Berklee School of Music and then stayed there to teach for a while.

And so what he taught to me in four lessons got me to graduate Berklee College of Music in half the time it would take. The standard pace is for chumps. I know, this is like totally Tim Ferriss stuff. He said the standard pace is for chumps. The school has to organize its curricula around the lowest common denominator, so that almost nobody is left out. So they have to slow down so that everybody can catch up.

Anybody can be smarter than that if they wanted to be. So you can go as fast as you want. And here is how. Show me the tritone, do you know when the tritone is? OK, play me a tritone in the C major scale. OK, B and F. Now, what is a resolution?

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It was so intense! And I had all this adrenaline, like a videogame. OK, now that! And this! And that was like a two-hour lesson that went and that kind of pace, and then he dumped a bunch of homework on me. So we did that for like four Thursdays in a row. And sure enough, what he taught me in four two-hours sessions was basically like two years of Berklee College of Music, he compressed it into four lessons.

So, as far as I know, last time we spoke he still teaching at Columbia College in downtown Chicago in the music department. A very strict teacher, he calls everybody to a really high standard. So he does that with his students. What would he say to you, if you recall, when you did something incorrectly? How did he provide feedback? Why do you want to go to Berklee?


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You could just do it this. Yeah, this was kind of profound. Even before I met Kimo Williams, you know? I mean, age 14, my friends would call me the robot because they would never see me sleep or eat or relax or hang out, I just was so focused on being the best musician I could be, that I would just practice every waking minute. What I would do is, I would go on to the bike path and I would go head down and push it as hard as I could, I would go and where to one end of the bike path and back and then back home and I set my little timer when doing this.

Yeah, just red-faced, but like just pushing it as hard as I can every single thrust of the leg. Of course that made me quite fun if somebody was in my way on the bike path. But I noticed it was always 43 minutes. If you know Santa Monica, California you know the weather is about exactly the same all year round, unless it was a surprisingly windy day, it was always 43 minutes is what it took me it took me to go as fast as I could on that bike path.

But I noticed that over time I was starting to feel less psyched about going out on the bike path. Just mentally when I would think of it it would feel like paying and hard work, right? Yeah, it was. So yeah, I got on my bike and it was just pleasant.

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I just went on the same bike ride that I was more like standing up, and I just noticed that I was looking around more and I looked out at the ocean and I noticed that that though there were these dolphins jumping in the ocean. And I went down to Marina del Rey to my turnaround point. You know, it was actually at the breakers at Marina del Rey there was penguin that was flying above me. Did I say penguin? Oh yes, flying penguin above my head, that would be more amazing. I was like what did you take before your ride?

So you had a pelican shit in your mouth. Anyway point is I had such a nice time, it was just purely pleasant. There was no red face, and there was no huffing and puffing, I was just cycling. It was nice. And when I got back to my usual stopping place I looked at my watch, and it said 45 minutes. There is no way! But it was right, 45 minutes. It was basically for nothing. I mean, you know, of course we are not talking about me competing in something, where the huffing and puffing might have been worth it.

I do things that I stop before everything gets stressful. Is there any particular way that you remind yourself that, given a lifetime of hard charging? I would find, I do find, that I sometimes lose track of that type of truth, which I think is that truth it almost every aspect of the endeavors that I partake in at least. Are there any particular ways that you remind yourself of that or keep it present for you?

Luckily I live in a world where there is more psychic pain than physical pain. I treat that like physical pain. I need to stop doing that thing that hurts, what is that? Now, rewinding the clock a little bit, How did CD Baby come to be? I had a band called Hit Me and I had this CD that was being played on radio stations across the country, I think I was on college radio stations across America. But the only way to buy it was to mail a check or money order to my address. This is before the average person could get any e-commerce online because there was no PayPal. I guess I could have put it up on eBay or something right?

But that was like the only way you could sell your CD online as an independent musician. There was just nobody anywhere that would sell it for you. There were a couple big online record stores at the time, there was musicboulevard. But the only way to get into their system was to go through the major labels. Basically to get a major-label record deal and then be in the major-label distribution system and then you would appear on CDNow. So I did the research and I did the work and I went and got myself a credit card merchant account, which is like a thousand dollars in setup fees, they actually had to send an inspector out to my location to make sure I was a valid business.

I think I even had to incorporate to make them happy, I set up a separate bank accounts, did all of this red tape, a lot of paperwork, thousand dollar incentive fees, but after three months I had a credit card merchant account. And then I had to figure out how to make a buy now button on my websites, and that was also hard. But after three month of hard work I did it. Actually, here is a little tidbit of information: Marko, who I just knew as a musician, Marko Ahtisaari, I knew him as a cool musician in New York City, he was technically the guy who gave me the idea for CD Baby.

It was all in the news and I had no idea. But Marko, thank you. How do I push my idea into the world? I have no advice for those people because I only ever worked on the pull method where people asked me to do things for them and I say yes. And eventually I automated it. So you could say that I was scratching my itch, but really it was more I think of it as the co-op business model. So I love that this is a great example of spotting something small, perhaps looking at a situation that many many have been presented with, and spotting something interesting, in this case an opportunity.

This is some of your writing:. In your little world, you can make it like it should be. When I first built CD Baby, every order had an automated email that let the customer know that the CD was actually shipped. Thank you for your business. A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy. I hope you had a wonderful time shopping at CD Baby. We sure did. What happened after you put that together? People would get it and reply back! Like who ever replies back to an automated shipping email, right? But the fact that this little quirky email had so much personality let them know there is real people here. But more importantly, people started sharing it. Even just a little blogspot, or wordpress or whatever blog. Now if you take any of those sentences from that email and you put it into quotation marks and search for it on Google you find literally thousands of blogs has pasted my confirmation email onto their blogs.

That make people remark on you about you. So yeah, I think thousands of people heard about CD Baby because of that one little silly email. And I think, comparable might be Zappos for instance and their customer service. What was the anecdote that got spread around? The anecdote was you can call up Zappos for anything, even if it was unrelated to the product. And on the serious analytical side you say oh my God, that such a waste of human and capital resources. Can you imagine if everybody called to order pizza, which off course….

Probably millions of dollars of free publicity just by making that okay. And like how long did that take? Not long at all. It makes people happier. There is so much more to a business than just the money. Yeah, you could get me going on that rant. So tell me about, I remember reading about this, but I think we might have talked about it at one point, which was when people would call CD Baby trying to offer you financing.

How did those go? So remember, I started CD Baby like the end of 97, beginning of So it was the first dot-com boom and so much money was flying around and everybody was trying to push money at everyone who had a. So of course me with an actual, profitable running business… that was really the only game in town. By the way, back when I started it, if you were a musician that wanted to sell your music online, there was a guy named Derek in New York that could do it for you and that was it. There were no other businesses that would do it. Some showed up like a year or two later, but at first I had no competition at all.

I was it. So yeah, tons of money was shoved my direction. I was profitable ever since. So yeah, that lasted for 10 years. How did you develop that relationship with money? Was it something from your parents? Oh sorry, they were there too. Sorry, when I said three guests I meant except from my immediate family. Sorry about that. How did you develop this relationship with money where you would say no like that for 10 years? Because I had enough. Actually, you know what? Because remember, I was making my living as a professional musician which was my original goal and dream.

And this little CD Baby thing was just like a favor I was doing for my friends, to kind of get back to the community, right? And I spent the night brainstorming. So that was like my utopian ideal for how this would work. I already had enough money that I had made gigging and touring and all that stuff. I already had money so this was a thing I was doing to give back to the community, to create something that needed to exist.

Kind of artistically, or just almost like a community service kind of thing. So that was the original DNA of this thing. And you know, from what we know about DNA, it helps decide what things grow into, right? So this was the DNA, so then as it grew, and then he became really profitable.

And I had all my bills paid off, there was nothing I wanted to buy. All is good. It was only two numbers. Actually there is a cute story. So for Marko, my first friends that asked me to do this, and maybe the next 10 or 15 friends that came after, I was charging nothing. I was just doing this as a free favor. This was my community service.

So I was living in Woodstock, New York at the time, and there was a cute tiny little record store in town that sold consignment CDs on the counter, with local musicians. And then I realized that it took about 45 minutes of time for me to set up a new album into the system, because I had to lay the album art on the scanner and Photoshop it and crop it and then fix the musicians spelling mistakes in their own bio and all that kind of stuff. That took about 45 minutes of work for all of them. So you know what? Let me give you discount.

So yeah, 35 dollars setup fee, 4 dollars per CD sold. And Tim, for the next 10 years, that was it. That was my entire business model. It was generated in five minutes by walking down to the local record store and ask them what they do. I love that story and simplicity, because I think there is an infatuation of fetishizing of pivoting in the tech startup world that has infected many other types of entrepreneurship. Those are the people who you are going to be written about.

How did it come about and what is the gist of that? There was a music conference in Australia that I had told my friend that I would go with her to. So I had said yes like six months before. Like yeah sure, Australia! Oh my God, that would be amazing! Because most of us say yes to too much stuff, and then we let these little mediocre things fill our lives. So once I started applying this my life just opened up because it just meant I just said no, no, no, no, no to almost everything. Busy, to me, seems to imply out of control, you know?

People ask you to go to events or even people asking to do a phone call or anything. So I say no to almost everything. And then occasionally something will come up. So for the last six weeks all I did full-time, like 12 hours a day, was suddenly working on this brand-new thing that show that. Because I could. Where can people learn more and check out the Nownownow project? But where can people find more about Nownownow?

If you go to nownownow. Like, working on, kind of stuff. How are you doing, what are you working on? I had one of those on my site. I had a now page. Then a guy named Gregory Brown saw it, liked it, he put one on his site. All I did was just retweet him when he told me. Within a few hours, eight more people had a now page. And then within a month people have been now page on their website.

So I just put together nownownow. Just a cute collection of people who have a now page on their website.

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And it was only because I say no to almost everything, that I was able to just throw myself into this project and build this new thing on the whim and catch the momentum. He had systematized everything to run without him. I love the timing for when I read The 4-Hour Workweek, because it was actually just after I had done this complete delegation of everything. I was feeling the pain from everything having to go through me.

It was my business, the hundred percent, no investors, no nothing, it was me. And so I hired people to help me, it was all me me me. So four years into it, it was growing, it was really taking off. I had 20 employees, but still almost everything went through me. So I hated going to the office and being distracted every five minutes with my employees asking me questions.

I felt such pain about this that, literally man, I booked a flight to Kauai, I believe. And I was going to move to Kauai and not give my employees my phone number. But then luckily, with lovely coincidence, that night that I booked the flight to Hawaii I watched the movie Vanilla Sky. And in Vanilla Sky Tom Cruise is like the owner of this big publishing company, but you get all caught up with these crazy women that overwhelmed his life, and focusing on his own happiness, or unhappiness, and all that.

And pretty soon his company is just wrestled away from him. I need to deal with my problems instead of running from them.


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So I canceled the trip to Hawaii. And went into work the next day, and decided to fix this thing. It was constantly communicating the philosophy. Now please write it down. But it was also important that I thought that to multiple people, not just one and had them write it down. I had taught other people how to do the hiring. So soon my employees were doing the hiring and then they were teaching the new people how to do this thing from the book.

So that really started four years into the company. It was six months of difficult work, to really make myself unnecessary. But then my girlfriend at the time decided to go to film school in LA, so I decided to follow her down there. And in fact, there is one little caveat to the thing where you said that I was working on CD Baby for four hours a year, or whatever you said. The monotony, this bureaucracy stuff, that I had reduced down to almost nothing, like a few minutes a week.

But the objective is not to be idle, the objective is to control this nonrenewable resource called time, so you can allocate it to the things you most want to be doing. Ha ha ha! And I bumped into somebody recently, you mentioned this book with the, I guess frequently asked questions and he was like you should just make Can I eat quinoa after chocolate custard on the slow-carb diet? The book itself, I want to dig into some specifics with this manual, this role book. When you had multiple people write it down, how did you then put together a resource that could be shared with new hires and so on?

Actually, I think we put it on a wiki inside, but honestly, most of it was just word of mouth, kind of legend inside. Like there were a few internal stories, kind of like the Zappos pizza stories you just told. The one I always heard was Nordstrom, that there is some legend about the guy buys a shirt from Sears and gets like burnt up in a fire, and he goes to Nordstrom to return it and they give him his money back.

So a legend like that will travel down and it carries the philosophy inside of it. So there were quite a few of those inside CD Baby, especially for the early people would see the decisions that I have made and the people that I had given all their money back in case anything went wrong, or just talking to me in conversations and getting my philosophies.

The early employees in CD Baby really got it, and then they would spread it to the new people. You have a page on your site - sivers. You have notes on more than books. You appear to be a voracious reader. How do you select the books you read and how do you read them? Usually large numbers of people decide, meaning lots and lots of five-star reviews on Amazon, right? So yeah, I tend to go with lots of Amazon reviews. But then I also give up quickly.

And you were supposed to be there. And I think like Robert Kiyosaki and people like that where there. The legend goes. And so that story, I believe is true. So I remember this particular event in Hawaii around the time that the book came out, or maybe a year afterwards, within the year following publication. I remember going to Hawaii and realizing that I wanted to explore Hawaii as opposed to sitting in a conference room. So I rented a car and ended up finding a bed and breakfast where this house was built in the trees.

She had some ditch that needed to be dug or something, so I did that. So I did all this manual labor and that ended up being able to stay in the treehouse. Aah okay! And I say well books are my mentors. Books guide almost everything I do. So I realized that I would love a book while reading it, and maybe it would still go with me for a few weeks after. So what I started doing in is every book I read, I would keep the pen in hand and I would underline my favorite sentences, circle my favorite paragraphs, write notes in the margins and then after I was done reading the book I would put aside two hours to open up a blank text file and type out everything into a plain text file.

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So I started doing this for every book I read, and then I would review my notes later. So yeah, sivers. If you were to, and this may be a very difficult question to answer, suggest five to start with for so. And by the way, this is not a setup for my own book, this is just…. So I get every book a 1 to 10 rating and when you go to sivers.

And, you know what? So after turning on to that book I remember we were talking about the books that changed our lives. David Schwartz, I have it faced out on my shelf in my living room so that I can see it constantly. OK, when you told me that The Magic of Thinking Big made such a big difference to you made, I think the next week I picked it up and read it. And it did nothing for me. But yeah, it has to find you at the right time. Even, I noticed, on a specific subject, I read and loved Stumbling on Happiness.

Loved that book! And so I read like two or three more books on the subject of the study of happiness. Stumbling on Happiness is a great book. For those people who are familiar with the term that I used in The 4-Hour Workweek, the deferred life plan. So in other words saving and working in order to retire at some points in the future, maybe 10, 20 years down the road, 30 perhaps, to redeem all of that toil for some reward, like sailing around the world in a sailboat. Stumbling on Happiness, by Daniel Gilbert, is that right? Is a great reality check for that type of, I think, extremely risky, prone to failure deferred life planning.

So, I gotta tell you!