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  1. Posts by ambitionally
  2. CPG Syndicated Data Markets: Part 1 – The Big Picture
  3. Building a Virtual Team that Supports Your Entrepreneurial Journey with Chris Rugh
  4. Why Online Courses are an Important Part of an Author’s Business

In addition, there are various data start-ups using different methods to estimate sales using e-receipts and other techniques. TABS Analytics, for example, offers a syndicated service that covers a number of categories. NPD has syndicated sales tracking for a variety of channels and categories, some of them POS- based or coming from other passive sources. Some of the channels they cover include Office Supplies, Beauty, and Foodservice. NPD does not cover Home Improvement though! For that channel, here are some possible resources we have not worked with either of these vendors :.

They also cover Electrical Distribution.

OLLIE B SURPRISES PASSENGERS WITH SECRET TALENT

TraqLine from the Stevenson Company is a survey-based tracking product that covers a variety of channels and products not covered by IRI. But Target and Walmart and even Kroger sell my products! You can and should check with them. If a category is not available that means nobody else is getting that data from them either. After reviewing the history, concepts, and goals of design patterns, Olsen offers a quick tour of the Ruby language—enough to allow any experienced software developer to immediately utilize patterns with Ruby. The book especially calls attention to Ruby features that simplify the use of patterns, including dynamic typing, code closures, and "mixins" for easier code reuse.

Fourteen of the classic "Gang of Four" patterns are considered from the Ruby point of view, explaining what problems each pattern solves, discussing whether traditional implementations make sense in the Ruby environment, and introducing Ruby-specific improvements. You'll discover opportunities to implement patterns in just one or two lines of code, instead of the endlessly repeated boilerplate that conventional languages often require. Design Patterns in Ruby also identifies innovative new patterns that have emerged from the Ruby community.

These include ways to create custom objects with metaprogramming, as well as the ambitious Rails-based "Convention Over Configuration" pattern, designed to help integrate entire applications and frameworks. Engaging, practical, and accessible, Design Patterns in Ruby will help you build better software while making your Ruby programming experience more rewarding.

Gradle in Action is a comprehensive guide to end-to-end project automation with Gradle. Starting with the basics, this practical, easy-to-read book discusses how to build a full-fledged, real-world project. Along the way, it touches on advanced topics like testing, continuous integration, and monitoring code quality. You'll also explore tasks like setting up your target environment and deploying your software. Gradle is a general-purpose build automation tool.

It extends the usage patterns established by its forerunners, Ant and Maven, and allows builds that are expressive, maintainable, and easy to understand. Using a flexible Groovy-based DSL, Gradle provides declarative and extendable language elements that let you model your project's needs the way you want. Starting with the basics, this practical, easy-to-read book discusses how to establish an effective build process for a full-fledged, real-world project.

Along the way, it covers advanced topics like testing, continuous integration, and monitoring code quality. Benjamin Muschko is a member of the Gradleware engineering team and the author of several popular Gradle plugins.

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Posts by ambitionally

See how to mine the experience of your software development team continually throughout the life of the project. The tools and recipes in this book will help you uncover and solve hidden and not-so-hidden problems with your technology, your methodology, and those difficult "people" issues on your team. Project retrospectives help teams examine what went right and what went wrong on a project. But traditionally, retrospectives also known as "post-mortems" are only helpful at the end of the project--too late to help.

You need agile retrospectives that are iterative and incremental. You need to accurately find and fix problems to help the team today. Now, Derby and Larsen show you the tools, tricks, and tips you need to fix the problems you face on a software development project on an on-going basis. You'll see how to architect retrospectives in general, how to design them specifically for your team and organization, how to run them effectively, how to make the needed changes, and how to scale these techniques up.

You'll learn how to deal with problems, and implement solutions effectively throughout the project--not just at the end. Every integrated software development environment in the world--open-source, standards-based, and proprietary--now supports UML and, more importantly, the model-driven approach to software development. If you're like most software developers, you're building systems that are increasingly complex.

Whether you're creating a desktop application or an enterprise system, complexity is the big hairy monster you must manage. Whether you're looking to use UML as a blueprint language, a sketch tool, or as a programming language, this book will give you the need-to-know information on how to apply UML to your project. Topics covered include:. Engaging and accessible, this book shows you how to use UML to craft and communicate your project's design. Regardless of the software process or methodology you use, this book is the one source you need to get up and running with UML 2.

Kim Hamilton is a senior software engineer at Northrop Grumman, where she's designed and implemented a variety of systems including web applications and distributed systems, with frequent detours into algorithms development. The release of Spring Framework 3 has ushered in many improvements and new features. Spring Recipes: A Problem-Solution Approach, Second Edition continues upon the bestselling success of the previous edition but focuses on the latest Spring 3 features for building enterprise Java applications. This book provides elementary to advanced code recipes to account for the following, found in the new Spring This book guides you step by step through topics using complete and real-world code examples.

Instead of abstract descriptions on complex concepts, you will find live examples in this book. When you start a new project, you can consider copying the code and configuration files from this book, and then modifying them for your needs. This can save you a great deal of work over creating a project from scratch! When Lucene first hit the scene five years ago, it was nothing short ofamazing. By using this open-source, highly scalable, super-fast search engine,developers could integrate search into applications quickly and efficiently.

A lot has changed since then-search has grown from a "nice-to-have" featureinto an indispensable part of most enterprise applications. Some things remain the same, though. Lucene still delivers high-performancesearch features in a disarmingly easy-to-use API. Due to its vibrant and diverseopen-source community of developers and users, Lucene is relentlessly improving,with evolutions to APIs, significant new features such as payloads, and ahuge increase as much as 8x in indexing speed with Lucene 2.

And with clear writing, reusable examples, and unmatched advice on bestpractices, Lucene in Action, Second Edition is still the definitive guide todeveloping with Lucene. Also available is all code from the book. Besides covering the basics of EJB 3. The EJB 3 framework provides a standard way to capture business logic in manageable server-side modules, making it easier to write, maintain, and extend Java EE applications. EJB 3. It tackles EJB head-on through numerous code samples, real-life scenarios, and illustrations. Beyond the basics, this book includes internal implementation details, best practices, design patterns, performance tuning tips, and various means of access including Web Services, REST Services, and WebSockets.

The introduction of functional programming concepts in Java SE 8 was a drastic change for this venerable object-oriented language. Lambda expressions, method references, and streams fundamentally changed the idioms of the language, and many developers have been trying to catch up ever since. This cookbook will help. With more than 70 detailed recipes, author Ken Kousen shows you how to use the newest features of Java to solve a wide range of problems. For developers comfortable with previous Java versions, this guide covers nearly all of Java SE 8, and includes a chapter focused on changes coming in Java 9.

Need to understand how functional idioms will change the way you write code? This cookbook—chock full of use cases—is for you. Discover how JRuby on Rails can be used to create web applications faster and more efficiently while still taking advantage of the vast power of the Java platform. Ruby on Rails is proving itself to be one of the most efficient and powerful agile web development application frameworks available and has had a profound influence on the Java community.

The JRuby project offers Java developers the best of two worlds: the flexibility of Ruby on Rails coupled with the enterprise-level power and maturity of the Java platform. JRuby core developer Ola Bini covers everything you need to know to take full advantage of what JRuby has to offer, including:. You'll get the most from this book if you have medium-to-advanced skills in Java web development, with a little Ruby experience, and are interested in taking Web development to the next level, both in terms of speed and features and in interoperability with existing infrastructure.

Why don't typical enterprise projects go as smoothly as projects you develop for the Web? Does the REST architectural style really present a viable alternative for building distributed systems and enterprise-class applications? In this insightful book, three SOA experts provide a down-to-earth explanation of REST and demonstrate how you can develop simple and elegant distributed hypermedia systems by applying the Web's guiding principles to common enterprise computing problems.

You'll learn techniques for implementing specific Web technologies and patterns to solve the needs of a typical company as it grows from modest beginnings to become a global enterprise. If you want to keep up with the significant changes in this important language, you need the second edition of Programming Clojure. Stu and Aaron describe the modifications to the numerics system in Clojure 1.

Programming Clojure, 2nd Edition is a significant update to the classic book on the Clojure language. You'll get thorough coverage of all the new features of Clojure 1. Many code examples have been rewritten or replaced, and every page has been reevaluated in the light of Clojure 1. As Aaron and Stu show you how to build an application from scratch, you'll get a rich view into a complete Clojure workflow.

And you'll get an invaluable education in thinking in Clojure as you work out solutions to the various parts of a problem. Clojure is becoming the language of choice for many who are moving to functional programming or dealing with the challenges of concurrency. Clojure offers: The simplicity of an elegantly designed language The power of Lisp The virtues of concurrency and functional style The reach of the JVM The speed of hand-written Java code It's the combination of these features that makes Clojure sparkle.

Programming Clojure, 2nd Edition shows you how to think in Clojure, and to take advantage of these combined strengths to build powerful programs quickly.

CPG Syndicated Data Markets: Part 1 – The Big Picture

The key, as the authors show, is to integrate regularly and often using continuous integration CI practices and techniques. The authors first examine the concept of CI and its practices from the ground up and then move on to explore other effective processes performed by CI systems, such as database integration, testing, inspection, deployment, and feedback. Through more than forty CI-related practices using application examples in different languages, readers learn that CI leads to more rapid software development, produces deployable software at every step in the development lifecycle, and reduces the time between defect introduction and detection, saving time and lowering costs.

With successful implementation of CI, developers reduce risks and repetitive manual processes, and teams receive better project visibility. Streamline software development with Jenkins, the popular Java-based open source tool that has revolutionized the way teams think about Continuous Integration CI.

How Different Should Your Book and Course Be?

This complete guide shows you how to automate your build, integration, release, and deployment processes with Jenkins—and demonstrates how CI can save you time, money, and many headaches. Ideal for developers, software architects, and project managers, Jenkins: The Definitive Guide is both a CI tutorial and a comprehensive Jenkins reference.

Through its wealth of best practices and real-world tips, you'll discover how easy it is to set up a CI service with Jenkins. These are the proven, effective agile practices that will make you a better developer. You'll learn pragmatic ways of approaching the development process and your personal coding techniques. You'll learn about your own attitudes, issues with working on a team, and how to best manage your learning, all in an iterative, incremental, agile style.

You'll see how to apply each practice, and what benefits you can expect. Bottom line: This book will make you a better developer. Companies running VMware have already achieved enormous gains through virtualization. The next wave of benefits will come when they reduce the time and effort required to run and manage VMware platforms. Until now, there has been little documentation for the APIs.


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Drawing on his extensive expertise working with VMware strategic partners and enterprise customers, he places the VI SDK in practical context, presenting realistic samples and proven best practices for building robust, effective solutions. Jin demonstrates how to manage every facet of a VMware environment, including inventory, host systems, virtual machines VMs , snapshots, VMotion, clusters, resource pools, networking, storage, data stores, events, alarms, users, security, licenses, and scheduled tasks. Coverage includes. This book is an indispensable resource for all VMware developers and administrators who want to get more done in less time; for hardware vendors who want to integrate their products with VMware; for ISV developers building new VMware applications; and for every professional and student seeking a deeper mastery of virtualization.

This book is a reality-based guide for modern projects. You'll learn how to recognize your project's potholes and ruts, and determine the best way to fix problems - without causing more problems. Your project can't fail. That's a lot of pressure on you, and yet you don't want to buy into any one specific process, methodology, or lifecycle. Manage It! It will help you find what works best for you and not for some mythological project that doesn't even exist. Even the best developers have seen well-intentioned software projects fail -- often because the customer kept changing requirements, and end users didn't know how to use the software you developed.

Instead of surrendering to these common problems, let Head First Software Development guide you through the best practices of software development. Before you know it, those failed projects will be a thing of the past. With its unique visually rich format, this book pulls together the hard lessons learned by expert software developers over the years.

You'll gain essential information about each step of the software development lifecycle -- requirements, design, coding, testing, implementing, and maintenance -- and understand why and how different development processes work. This book is for you if you are:. Making Java Groovy is a practical handbook for developers who want to blend Groovy into their day-to-day work with Java. It starts by introducing the key differences between Java and Groovy—and how you can use them to your advantage.

Then, it guides you step-by-step through realistic development challenges, from web applications to web services to desktop applications, and shows how Groovy makes them easier to put into production. You don't need the full force of Java when you're writing a build script, a simple system utility, or a lightweight web app—but that's where Groovy shines brightest. This elegant JVM-based dynamic language extends and simplifies Java so you can concentrate on the task at hand instead of managing minute details and unnecessary complexity.

Making Java Groov is a practical guide for developers who want to benefit from Groovy in their work with Java. It starts by introducing the key differences between Java and Groovy and how to use them to your advantage. Then, you'll focus on the situations you face every day, like consuming and creating RESTful web services, working with databases, and using the Spring framework.

You'll also explore the great Groovy tools for build processes, testing, and deployment and learn how to write Groovy-based domain-specific languages that simplify Java development. Ken Kousen is an independent consultant and trainer specializing in Spring, Hibernate, Groovy, and Grails. Professional Git takes a professional approach to learning this massively popular software development tool, and provides an up-to-date guide for new users. More than just a development manual, this book helps you get into the Git mindset—extensive discussion of corollaries to traditional systems as well as considerations unique to Git help you draw upon existing skills while looking out—and planning for—the differences.

Connected labs and exercises are interspersed at key points to reinforce important concepts and deepen your understanding, and a focus on the practical goes beyond technical tutorials to help you integrate the Git model into your real-world workflow. Git greatly simplifies the software development cycle, enabling users to create, use, and switch between versions as easily as you switch between files. This book shows you how to harness that power and flexibility to streamline your development cycle.

Understand the basic Git model and overall workflow Learn the Git versions of common source management concepts and commands Track changes, work with branches, and take advantage of Git's full functionality Avoid trip-ups and missteps common to new users Git works with the most popular software development tools and is used by almost all of the major technology companies.

More than 40 percent of software developers use it as their primary source control tool, and that number continues to grow; the ability to work effectively with Git is rapidly approaching must-have status, and Professional Git is the comprehensive guide you need to get up to speed quickly. It provides a powerful framework for developing server-side applications, allowing you to cleanly separate visual presentation and application logic. JSF 2. To help you quickly tap into the power of JSF 2.

The book includes. Since its release, Spring Framework has transformed virtually every aspect of Java development including web applications, security, aspect-oriented programming, persistence, and messaging. Spring Batch, one of its newer additions, now brings the same familiar Spring idioms to batch processing. Spring Batch addresses the needs of any batch process, from the complex calculations performed in the biggest financial institutions to simple data migrations that occur with many software development projects.

Building a Virtual Team that Supports Your Entrepreneurial Journey with Chris Rugh

Pro Spring Batch is intended to answer three questions:. This includes basic project setup, implementation, testing, tuning and scaling for large volumes. Java developers with Spring experience. Java Architects designing batch solutions More specifically, this book is intended for those who have a solid foundation in the core Java platform. Batch processing covers a wide spectrum of topics, not all of which are covered in detail in this book. Given that Spring Batch is a framework built upon the open-source IoC container Spring, which will not be covered in this book, it is expected that the reader will be familiar with its concepts and conventions.

With that in mind, the reader is not expected to have any prior exposure to the Spring Batch framework. All concepts related to it will be explained in detail, with working examples. Everything you need to know to create professional web sites is right here. Learning Web Design starts from the beginning -- defining how the Web and web pages work -- and builds from there. By the end of the book, you'll have the skills to create multi-column CSS layouts with optimized graphic files, and you'll know how to get your pages up on the Web.

This thoroughly revised edition teaches you how to build web sites according to modern design practices and professional standards. Learning Web Design explains:. Java Programming Hour Trainer, 2nd Edition is your complete beginner's guide to the Java programming language, with easy-to-follow lessons and supplemental exercises that help you get up and running quickly. Step-by-step instruction walks you through the basics of object-oriented programming, syntax, interfaces, and more, before building upon your skills to develop games, web apps, networks, and automations.

And there is a QuickBooks online, which is a software-as-a-service, and it integrates with your bank account. And what's actually interesting is I'm far more aware of my financial status than I am of my book sales status. Helen Sedwick: They only care about dollars and cents, yes, or pounds and cents. They don't care about your book rankings. You're a cash basis tax payer; what cash came in and what cash came out.

Joanna Penn: It's funny because I've been thinking about this. Dean Wesley Smith talks about this, who's a great indie. We should be more aware of our financial status than the facts. Helen Sedwick: Well, it's part of the business transition. I think there's always a lag. There's lag between when your book sells and when you get the cash into your checking account. So looking at book sales is a more immediately satisfying experience, but I can tell you getting cash into your account is also a satisfying experience.

Yes, I think when you make the transition to thinking of it as a business and you have multiple sources of income — something you've talked about quite a bit — then that's the quickest way. Looking at your bank accounts is the quickest way to see how all those multiple sources are actually paying off to the bottom line.

If you look at Audible, and you look at Amazon, and you look at IngramSpark, and you look at Babelcube, you're getting tiny pieces. And that, I think, would drive you a little bit crazy if you were trying to keep on a spreadsheet all of that information. Some people will do that, but if you want the fast bottom line, you look at your bank accounts. Helen Sedwick: There are two big categories. One is who is the author — that name — and who is the publisher? As an author, you could write under your own name or a variety of your own name — your initials, your middle name.

That would be the author name. You can also, as an author, write under a pen name.

That's completely legal. It's best to choose a pen name nobody else is using. Just because marketing-wise is going to be terribly confusing, and there are probably other legal hazards as well. And a pen name, you could even be quite secretive as to what your real identity is. I've written some about that.

It's quite a chore to try to keep your true identity secret. Many writers don't bother. They treat their pen name like a trade name. These are JK Rowling's books. In your books, you have different names. You use different varieties of your names. Most of our companies are not in this country. Millions of them are not corporations. They're just an individual, or a group of individuals, who decide to operate under a business name — your florist, your grocery, everything.

There's a process in the UK to adopt a name, and in the United States to adopt a name, and it merely becomes the name of your publisher, the company that takes your book from manuscript to a printed book and then distributes it. I recommend that people have a business name. This is the business that publishes their books and markets their books. It helps people think of the business as something separate from themselves. For my books, I use Ten Gallon Press.

Joanna Penn: And then I'm a limited company. I have a limited company, The Creative Penn, Limited. So that is a step up. Helen Sedwick: I recommend people keep it simple. You can't form a corporation or a limited company or a limited liability company, but when you are starting out, it's an unnecessary expense and complication.

It costs at least several hundred dollars a year to keep an entity alive. It does make sense when you're making tens of thousands of dollars of income a year. When you get to that point, it's time to sit down with an accountant and set things up, but at the beginning, writers do not need to do it. It's cocktail party talk. Helen Sedwick: It may be under your author name or your pen name, or both in the US.

A lot of people in Europe, people outside the US, still register their copyright with the US Copyright Office, because it creates a record of what they owned when. It's a nice thing to have. Then you can choose whether to list the copyright under both or just one of those. Joanna Penn: Okay, cool. I think some people do get very confused about that. I'm going to get it out. And then they realize there has got to be a better way. So I think you just start fresh. So I'm not quite sure. There's nothing actually wrong with doing it in your own name.

You're just going to be transitioning your accounts. You're going to set up new PayPal accounts. You're going to set up new bank accounts, and then you're going to contact CreateSpace and IngramSpark, and you're going to give them now your publisher name and your new bank…you're going to direct payments to your new bank accounts. You just basically spend an afternoon moving everything over.

I wouldn't call it a mistake. It's just your business is evolving. Joanna Penn: Yeah, and we're all evolving, that's for sure. But you have some other options in the book. You're going to be wanting to hire services. And I think first you have to set priority on what you can afford. I always recommend the first thing that authors spend money on is good editorial help. The number one problem I see in self-published books is that they're published too soon. They should have gone through another round or two of developmental editing, line editing, copy editing, all of the above.

And this book that has great potential would have just achieved more of that potential. First, set priority on what your expenses are. On a more structured basis, there are grants. There are many places that give grants or scholarships to writers. You can look into those. There are lists. There are a number of sites where authors can put their work up and try to pitch it and sell it, and get contributions to the costs of production. Crowd funding is a big project. The most successful crowd funders already have a platform, already have a following, have a great story to tell, and they're out there doing it.

Simply posting something up on crowd funding sites probably is not going to get you more than asking your friends and relatives directly to do it, and you end up paying the site a small percentage for them acting as the conduit. So those are really my suggestions. And then in terms of a day job income — going back to the business concept and the tax concept — if you have a separate account, take the money from your personal account, invest it into your business account, and run all your expenses out of that business account right from the start. Many people don't do this, but if you do it, life will be much simpler.

Why Online Courses are an Important Part of an Author’s Business

Put all that into a separate account so that you keep the income and expenses separate from the beginning. All right, start tomorrow. Joanna Penn: Yes, so that's cool. Just that you mentioned obviously, editors, which I agree with the editor especially for fiction, I think, is so important for learning how to write.

Helen Sedwick: Well, people should understand that a contract is really a roadmap. And so you want to look at it as a roadmap, and see whether it takes you from where you are to where you want to go. Particularly, I'm going to talk about freelance contracts. There, if you really are working with one individual, there's a lot of value in talking through the contract with that individual. A designer or an editor probably is going to send you their form of contract, or it's going to be on their website.

Walk through it and talk about it because if you do a good job talking about a contract before you sign it, then chances are you'll never have to look at it again. Where people get in trouble is where they don't look at the contract and everyone comes in with a different set of assumptions. And then, surprise, surprise, there's a disagreement later on because everyone was thinking something different.

So the process of talking about a contract is the most valuable part of a contract. If you're not working one-on-one with a freelancer and you're going with a big company, I get very nervous about that. Some of these big companies have terrible contracts. If you're a writer, you need to spend a little bit of time understanding about licenses and the grants of licenses. In the back of the book, I have a short contract phrase, and then I have an explanation as to what it means. Writers are in the word business.

They need to understand these words because they've worked so hard on their creation, they don't want to give them away. And most writers are not going to do that unless they really have to. I would advise people as well, just spend a little bit of money on these books and a bit of time just coming to grips with the major stuff. And then you hire an attorney if it's some big deal , right? Helen Sedwick: We can't. They are completely appropriate. You are giving them a license, which is permission, merely to take your book and sell it through their channel.

And you can terminate it at any time. It's what's called non-exclusive, so you don't have to use them exclusively, unless you're in KDP Select, which is, again, the writer's choice. There are some other companies. Some of them call themselves small publishers, although the author has to pay to get their book put together. They have contracts where they take exclusive rights to your work for the life of the contract in all languages, in all formats, and that's outrageous.

That's outrageous. I've written about this where I give examples because it's hard to talk about this conceptually. These are bad words. In fact, I'll probably — thinking about this — do another handout that people can download to just give them examples of the hot words to look for. And then if you see them, chances are if there are very author-unfavorable provisions in that part of the contract, then the rest of the contract is terrible as well. You don't need to read it. Just look at the license-granting clause because if that's fair, then you can look at the rest of the contract.

If that's unfair, toss it out.