Manual The Promotion: A Short Paranormal Suspense Story

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Character Worksheets

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The same thing applies to book descriptions. Identify the reader in that description and tell them why this is the book they have to read. Tip 1: Break up the book descriptions. Instead of including a dense paragraph of text, break it up into short paragraphs that are easy to read.

Best Romance Novellas & Short Stories

Include four or five paragraphs at the most. Be specific about why readers should want to read this book, and use keywords that your target audience is searching for. Tip 3. It should offer enough information to entice the reader without giving away the ending! You must do the work for the reader to figure out why they want to read your book. Case study: We tested ads for a client who had written a paranormal suspense novel. The ads generated clicks and sent thousands of people to Amazon.

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But the sales were truly abysmal. Not only was it really long — over words in one dense paragraph — but it began with a long, detailed description of the main character. So we modified the book description to begin with:. I run BookBub Ads both for clients and my own books.

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They allow for the tightest targeting out there, similar to Facebook ads. And targeted ads mean very little wasted money. Tip 1: Test more than one ad to decide which to run with.

You might find all of them work… or that none of them work. Tip 2: Narrow your audience with author targeting. Also, avoid picking the biggest names. For instance, I rarely use James Patterson, E. L James, or J. I want active, avid readers who buy books often. So I go after the next rung down. Daniel Silva instead of Patterson. Lexi Blake instead of E. And I cater the copy to these audiences to match their interests.

Tip 3: Keep the copy short and sweet. One version included a short blurb from the Historical Novel Society, while the other version included a longer blurb from a New York Times bestselling author. In this case, the short blurb performed best even though the longer blurb was from a well-known author and really explained the book.

Your newsletter lets you keep in touch with readers between books and notify them when you have a special offer or a new book out. But to make them work, you need to get readers to sign up, get them to open the newsletter, and prevent them from unsubscribing. Tip 1: Get the right readers to sign up. So make sure to offer relevant incentives for signing up to your newsletter. For example, one author with a book about an aviary gave away jars of honey to multiple winners, and gained highly engaged subscribers.

Tip 3: Include incentives for subscribing in your books. In each of our romance novellas at Dark Nights, we include a message at the beginning and end of each book about our monthly contest. The ancients invented this one, which figures large from the Bible God throws Satan out of Heaven to modern tales troublesome kid gets sent to boarding school, dysfunctional narcissist gets kicked off the island.

The malefactor broods on his punishment, grinds his axe and plans his revenge. The daily news is a terrific place to get ideas for suspense. Recently at a writing conference session I brought the morning paper yes, it was a town that still has one to show how easy it is to get story ideas. As we worked, I realized that you really can find suspense in practically every section. Will the local skating pair make it to the Olympics?

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What if one of them is having an affair with the coach? A reward is involved. What images might be on that memory card? A happy family picnic? Maybe not. One of my Hollywood friends recently told me of a simple, much-used movie trick to create a mood of suspense in an interior shot: Leave a cupboard door open.

Horror After Dark - Dark Fiction Fanatics

This visual cue suggests that things are unsettled, not composed, in need of attention. On the page, little odd things that are not quite in order can create a subtle sense of tension in any scene. Think dangling apron strings, a guttering candle, a loose window latch, a jammed copy machine. The guard steps away for an illicit smoke, and we just know the homicidal maniac will escape. You could write it that way, but how much better would it be to bring the guard back a few minutes later to find all is well? As in the related yet subtly different example of crying wolf, obey the rule of three.

On the third go—gone!

First, determine your target audience

Better still, because readers might be ready for the fake-out, have the payoff up the ante: The guard returns to find not only the prisoner gone, but the cell full of the bloody bodies of the warden and his family. The terrible mistake is one of the great heart-clutching moments in literature. You must wait. Suspense is inherent in such a situation: What if you sneeze? What if a dog comes along and detects the candy bar in your pocket? Hiding can, like many of the examples in this article, be used figuratively. A character can hide behind a stolen identity, a lie or even the fog of war.

Learn better by seeing examples?

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A change of heart or—more commonly—fear of jail has caused many a criminal to drop a dime. It gets most exciting when they hit the streets wearing a recording device, under orders to gather incriminating evidence. But there is still excellent tension inherent in an informant trying, with all her sweaty-palmed guile, to get the goods on hoods. I love to use disguise and impersonation in my novels because: 1 Suspense begins to build the moment you show a character preparing for the ruse; and 2 It can be funny to construct a fish-out-of-water scenario where, for instance, a private detective brazenly impersonates a homeless drunk, or a reporter tries to pass as a plainclothes nun.

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We expect a professional undercover agent to do pretty well at escaping detection. The unknown is a time-honored suspense component, especially useful for horror, sci-fi or paranormal. Stephen King, for one, has built a colossal career by using the unknown, primarily manifested by the paranormal, typified by his gripping novel The Shining. At last Jane has escaped the miserable Lowood charity school, to work as a governess in a mansion with a most sexy master. A mind is a terrible thing to destroy.

Her employers believe that Henry has the ability to open doors to other dimensions with his mind—making him…. Matt McRaid, whose ancestors left the island more than a century before, joins…. Read More. Older Posts.