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- Keyword Research for Web Writers and Content Producers - Copyblogger
- How to Build Your Own Keyword Research Model
But you can play around with that to see how the data changes if you view those keywords over a longer or shorter period of time. As you can see, the average monthly search ranges are pretty broad. There is a big difference between , searches and , searches, which both fall into that range. But the only way to get the exact data is by running an ad. High competition keywords are going to be more challenging to rank for since more people are running paid ads for these words and phrases.
But maybe you can try to gain an advantage over your competitors by taking steps to outrank them organically. Some of you might have more success with low competition keywords. It all depends on your priority and the keywords in question. I highlighted some of the suggestions to give you an idea of how you should be approaching this process. All of the keywords on the list are useful and worth incorporating into your content. But you need to find ways to prioritize them. Low competition keywords with high search volumes might seem like the easiest for you to rank for.
It has a high search volume and low competition, so it must be a home run—right? Not necessarily. Since that topic is so broad, it will be tough to rank for. Both of these have high search volumes and medium competition levels. Organize the keyword ideas by low competition, high competition, low search volume, and high search volume. So scroll through and get more keyword ideas using the new results. Use the keywords on this list to help you create new searches that are highly relevant. I took SEO company, digital marketing agency, and web marketing from that initial list of ideas.
As I mentioned earlier, you can also narrow your results by locations, language, and search networks. With that said, this feature is definitely more beneficial for those of you who will ultimately run PPC campaigns. In this case, you can choose to only target users who are searching in that region. In my opinion, this makes it easier for you to keep notes and organize the data in a way that aligns with your SEO plan and content strategy. We previously saw the search volume when we were discovering new keywords.
It showed us data from the past 12 months.go site
How to Use Google Keyword Planner Tool For SEO
The average search position would be 3. You can use this tool to give you a better idea of how certain keywords will perform. If you can find a way to get 20, monthly impressions organically using these keywords, it will be better than paying for it. Decide which keywords you want to prioritize, and then produce content that will help you rank for those terms.
Write blog posts and guides. This means typing in one of the terms, but not pressing enter:. If they are, keep adding them to your spreadsheet. You should find something like this:. These can also be super helpful when putting together your keyword list as long as they keep in line with your targets. Many companies mistakenly overlook the need for adding their own brand into a PPC campaign.
Well, not necessarily. By investing in your own brand, you will dominate the results page for both paid and organic listings when customers search for you. And they back themselves, too:. By doing this, Mailchimp is sending a clear message to the searcher that they are a serious player in the email marketing space. Uncover keywords that people use to find your brand by using the method from Step 1. Here it is again:. First off, make sure they are a brand you are directly competing against.
Think about your competitors and your biggest differentiators. This will make it easier to narrow down who you should be targeting and if you should bother targeting them at all. Your target audience is likely worlds apart. Remember to be realistic when targeting competitors. Better yet, use a tool like SpyFu to find out what your competitors are targeting, and how to beat them at their own game. Platforms like Reddit, Quora and Amazon have become meccas for people seeking advice on what products are the best choice.
These super-specific terms are known as long-tail keywords. Google Keyword Planner and many other tools on the web are great to help you find basic terms and keywords for your PPC campaign. But half an hour on Quora or Reddit will help you really find the language your customers are using to find products like yours. Finding keywords that help you convert customers are not the only ones you should be looking for.
You should also keep an eye on irrelevant keywords to exclude from your PPC campaigns. Negative keywords include terms like:. This will keep your ads relevant to searchers while ensuring you are driving customers to something that they actually want. Google has created an in-depth guide on how to scope out negative keywords and add them to your campaigns.
This should be done before any of your campaigns go live. As with any free tool, Google Keyword Planner has its downfalls. The main one being pretty much everyone uses it, so the same keywords end up being targeted. Luckily, there are a few killer tools on the web that will help you narrow down your keywords by competitiveness and price. Here are our two favorites:. Would you rather have people exposed to your product or ,? It's a no-brainer. Let's dive a bit deeper into volume, and how it works for you and your content site. The article 'backpacking India' is targeting the primary keyword 'backpacking India' hoping to get in front typing the search query'backpacking India' into their computer Will targeted the keyword 'backpacking India' because it brought in a decent amount of traffic.
There are a variety of tools, but the easiest to use and our favorite recommendation for newbies is Keywords Everywhere. Keywords Everywhere is a Chrome extension that gives an approximate volume of keywords as you type them into Google. For example The Keywords Everywhere extension will give you a raw idea of the global volume for a particular keyword. Please, take these numbers with a grain of salt.
Keywords Everywhere is an approximation. So according to the above screenshot, the keyword 'backpacking India' has a volume of a month, meaning that globally, around people go into Google. Let's put this into perspective Let's see how many people search for the term 'India' on Google The keyword 'India' gets typed into Google around , times per month. And the keyword 'how to travel to India cheap' has a search volume of 20 a month. The keyword 'how to travel to India cheap' gets around 20 searches a month.
So let's analyze these three different keywords from the perspective of volume Isn't , potential visitors better than potential visitors? We'll cover that very soon, I just want to make sure you understand how keyword search volume works. So, Keywords Everywhere tells us that people a month are typing the keyword 'Backpacking India' into Google.
The Broke Backpacker is coming up as the 1 search result after a paid ad for the keyword 'backpacking India'. So in theory, you'd think that if we ended up 1 in the Google results the ultimate goal that people on the dot would click on Will's 'Backpacking India' page, correct? So out of the people a month that type the keyword 'backpacking India' into Google, only clicked on The Broke Backpacker's Guide And it's in the number one position! Actually, truth be told this is well above the average. You gotta understand that ranking 1 for a primary keyword with 1, searches a month will not give you 1, visitors to that page a month through that search term alone hence secondary keywords, which we'll get to in a bit.
Understanding what someone is going to do with their keyword is crucial. Sure, understanding 'user intent' sounds like it's going to be boring as shit, but it's actually awesome and it's very, very powerful. Understanding 'user intent' doesn't take too long, and once it's embedded in your skull, you'll have a much stronger idea of which keywords you should be looking to rank for.
On a surface level, this will seem like common sense, but we'll take it a step further and figure out which user intent keywords are online entrepreneurs' wet-dreams. So before we dive too deep into specifics, let's look at a few different keywords to help us understand 'user intent'.
First keyword example - 'Skinny arm workout'. Understanding user intent will help you smash your SEO. Or more specifically, what is the user intent aka - what information is the searcher actually looking for? Is it "skinny arm workout" for women looking to make their arms smaller? Or is it "skinny arm workout" for men looking to make their arms bigger? Our goal with keywords is to attack a specific topic or answer a specific problem or question.
We want to accurately know the questions people are asking so we can accurately answer them with our awesome content. Second Keyword - "Backpacking Aguas Calientes". The closest town to Machu Picchu in Peru, Aguas Calientes acts as sort of a gateway to this world wonder. Is someone searching for how to tra vel to the town of Aguas Calientes?
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It could go either way. Will and I run a niche site in the health sector and in my keyword research I learned that "mom butt" is two things. One group is women searching for how to be rid of their post-pregnancy "mom butt" We want to make sure we understand the user's question and make sure we don't mistake it for something else. This is because the 'user intent' has a ton of value. This is because we use different words when we are looking for different information. Let's go back to a previous example - the keyword 'India', which had a volume of , searches per month.
If someone searches for the keyword 'India' I ask those questions specifically because that's what Google seems to think. Notice the SERP results Google is delivering a lot of different types of content because it isn't sure what the user intent is. The results are all over the place. Google pulls up websites that have That the user-intent is fairly undefined.
When someone types 'India' into Google, even Google is like 'dude, can you be a bit more specific next time? Let's look at another previous example - 'backpacking India' The keyword 'backpacking India' is a very specific keyword - all of the results are about budget travel backpacking in India. There is no confusion here. Google knows what people want when they search for this search query. What do you think that keyword means? According to Google, it means two distinct things The first four results are about cheap flights TO India.
But results 5 and 6 are about cheap travel IN India. So let's analyze these three different keywords from the perspective of user-intent While we initially said that volume is the first part of understanding a keyword's value, user intent can actually show the complete opposite. User intent is the true path to finding bad-ass keywords that converts into buyers. Keyword 'Best mattress for back sleepers' generates searches a month.
If you are measuring only by search volume, 'How to walk properly' is more valuable. But this example perfectly exemplifies why volume is not the most important thing to us. Let's look at these two keywords again, but this time let's look at their CPC. While not a science, it can help you gauge the competition and overall value of a keyword. No one is paying CPC for the keyword 'how to walk properly'. Advertisers are willing to pay over five dollars for a single click to this keyword. This is because of a few things, but we are only going to look at user intent.
People who type ' how to walk properly' into Google might apply a simple lesson keep your back straight, don't walk flat footed, etc and move on with their lives. Simple as that. The Keyword 'how to walk properly' doesn't typically end in a conversion. The keyword 'best mattress for back sleepers' is likely to end in a conversion People who type 'best mattress for back sleepers' into Google sleep on their backs, and are interested in buying an expensive-ass-mattress to support their sleep-style. I specifically used this keyword to illustrate a large disparity between two very different types of keywords.
But you need to understand that there are keywords that people use to buy shit. Some other great one's to look for? All of these types of keywords convert very high and could prove super valuable to your marketing effors. I'm not talking shit about the keyword 'how to walk properly'. That keyword could be a huge opportunity for someone. I just wanted to explain that not all keywords have the same monetization-potential There is no universal 'sales cycle'.
3 Tips for Better, Faster YouTube Keyword Research
Everyone's differs, so I decided to make our own. This is typically the process. I cut down the fluff and boiled it down to it's most basic process, specifically to how it relates to content marketers like you! So if you look at the sales cycle, let's look at different keywords that fit into different parts of the sales cycle. John is at a bar, drinking his favorite beer. John loves beer. He loves drinking beer. He loves talking about beer. He fancies himself a beer connoisseur. Enlightened, John leaves the bar, goes home and Google's a few different keywords While John is not ready to buy a product, he is actively seeking information and is very, very impressionable right now.
So while these sort of keywords might not give you the highest conversion rates hardcore money these are without a doubt the keywords that enable you to make the biggest impact on someone hardcore followers. This is why you want to establish yourself as an authority on your topic. So when John - inspired by life and a few pints of his favorite local brew - types into Google 'is brewing your own beer difficult' , your beautiful, shiny site is there to tell him Because at this point in the sales cycle, John is ready to buy.
He's discovered information about brewing beer, realized he can do it himself, is inspired, and is ready to start looking for specific products that can aid him. These are product-research keywords, where the buyer is ready to type in their 16 digit credit card number and click the shiny 'Buy Now' button.
John buys his first home-brewing kit, and eagerly awaits it's delivery. You receive a commission from Amazon, or another affiliate platform, for bringing in the sale.
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While there is certainly some overlap, topic-research and product-research are two distinct parts of the sales process, and each gives you a different opportunity to engage with your customer. Each keyword presents its own opportunity and benefits, and a professional content marketer will ensure to have an even distribution of both types of keywords. Remember, by itself, neither volume nor user intent is enough to gauge a keyword's value. Once you understand how to gauge the value of a keyword, you need to be able to determine something equally as important - it's difficulty.
Once I do that I can start creating kickass content that appeals to people who are looking to be topic-aware AND product-aware! A friend of mine made a cool comparison, that a keyword can be looked at like a piece of real-estate. But while the farm on Kansas is affordable, the penthouse is going to cost you an arm and a leg. Let's say you really wanted to start a blog on rock climbing. You think to yourself I got it! There are over 90, searches a month, and while the user intent isn't completely obvious, it's very relevant to your blog - hell yea!
You are imagining yourself writing a guide on rock climbing, sitting back, lighting a cigar, and shooting to the top of Google as you watch 90, people a month read your content. First of all , this is a terrible keyword to target for many reasons. Frankly whoever searches for this is confused.
The outlook from our keyword consultant software is not very optimistic. Courtesy of our secret-ninja-keyword-software - KWFinder by Mangools more on this later. So let's be real. The keyword 'rock climbing' is going to be very difficult to rank for. While 'possible' might sound mildly optimistic, KWFinder has a tendency to be a bit passive-aggressive.
I'm telling you that to truly give yourself a competitive advantage in keyword research and SEO in general, you need to use tools to train yourself in gauging the difficulty of a keyword and to leave the ones out of reach be. Not all keyword real estate is cheap. Not all of it is easy to snatch up. This is where the combination of hard-data and educated guesses helps us make decisions that will benefit our content efforts. It makes sense that keywords should have different difficulties right? As we mentioned before, keywords have different values.
If something has low value, there's going to be low competition for it. For example, let's use the keyword 'lawyer New York'. To gauge the keyword's value we have to look at two things There is no tool to gauge user intent. So ask yourself, do you think that people who use the keyword 'lawyer New York' are willing to spend money? So, do you think that's going to be a high competition keyword or a low competition keyword?
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If you guessed that 'lawyer New York' has valuable user intent - you are correct! Because if someone types this keyword into Google, they need a lawyer, and lawyers aren't cheap. Add in the juicy volume of a month and you have a very, very high-value keyword. And the value is reflected in the competition some of the top law firms of New York.
Long story short, because of the high value of the keyword, ending up on the first page of Google for this specific keyword is going to be very, very, very difficult. And as far as we at Ditch Your Desk are concerned, understanding how to gauge a keyword's difficulty is the difference between life and death in SEO. Because instead of fighting for our lives, battling big brands for keywords that are super valuable, we want to focus on smaller keywords that we have a much better chance of ranking for.
Keyword Research for Web Writers and Content Producers - Copyblogger
We've figured out the type of keywords we are interested in - keywords with high volume and with the correct user intent. If you want to be the 1 spot on Google for 'best sunglasses', you have to realize it's going to be near impossible to even get on the third page for that keyword. Doesn't mean I should try. This doesn't mean you can't write articles that have super competitive keywords. In fact the complete opposite. Every website will need staple topics, regardless of their ability to rank. This is the part where we need to decide which articles we think we have an actual chance of ranking in Google, and we do that through keyword research.
One thing I want to make clear here. There is no easy way to do keyword research. And there is no single tool that accurately will tell you how difficult a particular keyword is to rank for. Is there a tool that will absolutely tell you if your new stock investment will definitely pay out? Is there a tool that will absolutely tell you if your new coffee shop will succeed?
But there are absolutely tools that can give you a clearer understanding of what you are up against, which in turn will give you a competitive edge. And competitive edges are awesome. Ultimately, keyword research can be as free or expensive as you want it to be. But if you have money to invest, I highly recommend using one of these two products.
Far and away my favorite SEO tool available. I find AHREF's data to be the most accurate, and interface to be preferable to most of the other Keyword tools out there and I've tried most of them! But if you can swing it, it's certainly the most powerful tool on the web. I truly love and recommend this tool, that even though AHREFs doesn't have an affiliate program, it's still my number one recommendation for the best overall keyword research tool.
Its phenomenal interface makes it great for beginners, and the price includes a series of tools that can really help anyone with a beginner to moderate understanding of SEO to the next level. If you are looking to improve your SEO - Mangools will bring you to zen. While these tools are powerful, there are not without their flaws. But by using them, you'll be able to increase your arsenal in ways you never knew possible. And the bigger your arsenal, the more powerful your army. Ignore premium SEO-tools at your own peril.
If you're not willing to invest in your success online, you will be walking a very challenging, frustrating road. If you do choose to invest in a premium SEO research tool, you'll be given access to some game-changing, powerful data that will give you an edge in your quest for domination. Next we are going to dicuss using the SERPs to gauge a keyword's difficulty hint - it's free!
Even if you have a premium keyword research tool, you'll want to use this free method as well because it's probably just as powerful!
How to Build Your Own Keyword Research Model
You are looking at the SERPs. The SERPs are always changing. Learn them. Love them. SERPs are an interesting thing. They both 1 fluctuate like an emotional teenager and 2 stay as solid as Spartan warriors holding the line against Persian invaders. SERP's be like This is both encouraging , and a bit discouraging.
Discouraging because it does mean that knocking someone off their horse on the top of the SERPs is not always easy. But with the help of Ditch Your Desk, you'll know exactly how to do it. Encouraging because it means if you earn your place in the top five and even more specifically in the top three , you will have a good chance of solidifying your dominance for that keyword. Basically, we accomplish both feats above in two ways. Coming soon - Our secret formula for how to keep your stronghold if you've got a great SERP position. Is it impossible to get knocked off the top five?
Hell no! Greater kings have fallen. But if you update your content, continue to build links, and ensure you have the proper link juice flowing to that page - you stand very likely to dominate for your keywords. But please, don't let it discourage you. A ton of people will say, 'what's the point of even trying if the top three are solidified? The first reason - beating the number one position is a challenge, but completely doable.
The second reason - everyday million new keywords are being created. Don't believe me? I'll allow Google to explain So, as you can see, there is still plenty of opportunities to rank in Google. How many opportunities? Try million A DAY! Every day there are new technologies, new products, new industries, new companies, new everything - and all of them represent opportunities for new keywords.
Again - this opens opportunities for newbies to come in and take their own slice of the pie! It's not dead. It's just evolving. Has it gotten more difficult? But that's because people are now aware that for the price, organic traffic through Google yields the highest advertising ROI. No question. You aren't putting up a billboard and hoping people see it. You aren't paying for a facebook ad and trying to generate interest. Is it a bit more difficult to get to the top?
But organic search is still the smartest investment you can make - this I thoroughly believe.